Face Recognition Technology : Robust Solutions to Secure Businesses

Demonstrating Facial Recognition

‘Face recognition identifies customers by using distinguished features like real-time facial verification and digital image recognition.’

Face recognition technology is a popular verification technique creating hype verifying businesses are largely opting for this technology to make their companies progress. The market of facial recognition is said to grow by 2022 up to 9.6 billion USD. Technological advancement has triggered every industry, proven by the fact that facial verification solutions are now incorporated in mobile phones, entry and exit points, security systems at airports and malls, and other buildings. An example is from the concert of Taylor Swift in 2018, where the audience was identified at the entrance of the venue.

Bone and Bane of Facial Recognition

Visuals that are created by CCTV cameras in the form of pictures and videos are analyzed by facial recognition systems. These cameras can now be seen everywhere, may they be roads, buildings, offices, capable of creating high-quality results. Online face verification has become a lot easier and convenient because companies can verify identities in a matter of seconds. Along with these pros, there are some controversies that facial recognition encounters.

Bones of Facial Verification

Security Assurance

Passengers can be identified in real-time to minimize traveling frauds. Facial verification will be in use with 99% accuracy checks at the top 20 airports in the US and so for 100% of the citizens. This technology will benefit in verifying customers as well as the general public. Decades ago, it was easy for the offenders to escape in the crowd which presently won’t be possible.

Authentic Signing-in

Devices were at risk of unauthentic access due to their fragile login systems and data was manipulated leading to unbearable consequences. Mobile phone companies from iPhone to Samsung and Nokia, all have introduced this feature. It scans the face first with AI technology and saves it for future logins. To an extent, this particular feature of facial recognition has decreased the need for PIN codes and two-factor authentication.

Prevention of Frauds

Fraudsters are identifying loopholes they can take advantage of. The growth in ORC has been reported by 83% of the retailers, saying the loss to have increased from $ 453,940 to $ 700,259. This can be taken under control by using face verification. The banks are employing this system to identify and verify their customers especially while making transactions and opening new accounts. Documents with pictures are to be issued for every citizen with their information kept in the databases, preventing re-offending.

Authentic Document Verification

Crimes can prevail by faking the official document by changing some information. This for fraudulently applying for benefits, loans, bank accounts, ownership of property, healthcare assistance, and whatnot. Verification can be carried out by scanning images on the ID cards, passports, and selfies. The in-depth 3D analysis identifies with high accuracy by scanning the retina, cheekbones, and complete facial structure.

Banes of Facial Recognition

Indeed facial recognition is a proven solution to almost every digital problem but it also has some drawbacks. The apparent controversy is the customer’s lack of faith in the system because it fails to respect privacy, leading to multiple consequences including protests and bans. Municipalities like San Francisco, Massachusetts are considering banning this surveillance system.

Negative Consequence

The incorporating of online facial recognition in all systems is giving height to negative consequences triggering high fear. Someone knowing that they can be easily verified will probably put off attending a rights-driven protest even if it is for collective benefits.

Vulnerability of the System

The online kyb business verification system is at risk. A database containing facial scans and personal information of over 1 million people was breached. Biometric data carries its own risk, if illegally accessed by someone then there’s no turning around because, unlike passwords, the option of reset is not there, resulting in a lack of traction in the system as well as the company as a whole.

Privacy Concerns

This technology intrusively requires intimate data but it solely belongs to the customer and they should be informed about the purpose for which the data is obtained, this is what General Data Protection Regulations states. In order to execute the technology, the legal basis and blanket use must be clarified and explained to customers.

Racial Discrimination

Facial recognition technology works relatively well on white faces and males, using a biased approach it inaccurately verifies the customers of color especially females, putting minorities at stake. For instance, Italy has images of 2 million Italians comparative to 7 million refugees and migrants.


Face recognition technology provides AI-based solutions verifying identities in real-time by matching faces in the databases. This helps to stay put with the KYC compliance, ensuring customer satisfaction and reliability but it has some cons which make it difficult to build confidence in the industry. Where it provides authenticity at the same time there is the threat of breaching and illegal use of information. Face verification solutions can still be used as a remedy. As per the U.S. National Institute of Standards and Technology (NIST), the recognition systems are now 20 times better at matching the identities from 2014 to 2018.