Top 6 Ways to Success in Redesign Your Logo

Every business should consider refreshing your logo in the new year if you want to reach out to a new customer, evaluate your brand values, or expand into overseas markets.

A well-designed logo can have a significant impact on your company’s success. Shell and Nike are two examples of firms that get it right the first time and never have to change their logo. However, it is good to redesign your logo to remain ahead in the competition.

One of the amazing things is to make a list of bullet points detailing your brand voice, values, mission statement, and USPs, and keep it in front of you throughout the design process, especially if they’ve evolved as part of a larger rebranding campaign.

Then, to stay on track, keep referring back to them. If you’re unsure how to express your ideas, you might choose to hire a professional designer to assist you.

Redesigning Your Logo: 6 Steps to Success:

When you’re running a business, situations like these happen all the time. A logo may need to be altered for a variety of reasons. It could be anything from a business shift to a shift in fashion.

A merger or a new business affiliated with your firm may also be the reason for a change in the logo. It is good to redesign your logo because of the more successful opportunities waiting for your business to grow.

Let’s discuss some of the great ways to implement redesigning tactics:

1- Keep Your Roots in Mind:

Your customers are familiar with your brand and logo. If your business already has a market presence and a strong brand image, keeping similarities to prior versions of your logos is also crucial.

Customers should recognize you even if they only see the first alteration of your logo when you redesign it. Just look at what may be changed to fit current trends and styles.

Adidas, the sportswear company, is an excellent example of how this works. Despite various logo changes throughout the years, their three-striped design has remained consistent.

2- Recognize Your New Target Market:

When you first started building your brand, you most likely had a specific audience in mind and targeted your services to them. However, you may discover after a few years that your consumer base isn’t what you expected, in which case you’ll need to re-identify your target demographic and redesign your logo.

You can simply send out surveys after your consumers make a purchase or by asking for additional information when they create an online account, allowing you to have a deeper picture of who is buying from you. After that, you can personalize your new logo to appeal to them.

3- Avoid Overwhelming Your Audience:

Make your new logo as simple as possible when designing it. It will be easier to scale and print on the custom-made items. A simple logo will also be more adaptable.

Once you’ve figured out what works well, you may strive to simplify things by removing any components that aren’t as important. Avoid overdoing our consumers with color and graphics since this may turn them off entirely to your business. Instead, decide which of the most crucial parts you’d like to include.

4- Use Up to Date Design Strategy:

Color, fonts, and the use of icons all play an important role when thinking about a logo update. Make various changes, such as removing or adding a few details or whatever else comes to mind.

The most important tip for successful logo design is experimenting with different versions of logo design services. By applying the right design strategy, you will observe how they affect the logo’s appearance, and you’ll be able to choose which alteration appears better.

A change in your business logo can help by demonstrating that you are up-to-date with current and potential customers.

5- Know the Reason for Changing the Logo:

It is obvious that you need a logo if you are pursuing a new market and clients. It is also critical to remember your existing customers.

To examine your business, you must first answer some simple questions. What are your values, and how have they changed? To whom you want to reach. What are their opinions?

It is important to analyze your organization. This technique will enable you to design a logo that meets your expectations.

6- Evaluate Working Factors:

When you intend to redesign your logo, It can be tempting to change everything, but this could mean removing currently effective components. So, identify the aspects you like to incorporate into your new logo.

MasterCard’s logo is one good example. The well-known credit card firm kept its trademark circles and colors, only modernizing the typeface to bring its brand into the future. After you’ve finished your new logo, ask your customers what they think so you can figure out if your imagery is working.

If you’re not sure what’s working for your business, you can always use online surveys to ask your customers what they appreciate about your logo. Even if you only get a few comments, you’ll have a more apparent concept of where your new branding should go.

The Bottom Line:

Depending on how old your logo is and how much your firm has changed, this will tell you whether you need a few minor changes or a total revamp. It’s ideal to begin by examining your brand and target audience — which leads us to the next step to consider. Don’t just redesign your logo because your competitors are all using any particular color or style. It doesn’t mean you have to.

Redesigning requires a few minor adjustments over time. Also, you won’t get everything right the first time you try to redesign your brand. So, a few years down the road, check your logo to see if there are any elements that could be updated.