Kermit Lynch. Alice Feiring. Jay McInerney. All wine hero. But there’s someone else who I think about when I drink wine when I write about wine when I think about wine. Any guesses? It’s Dr. Steve Brule(sweet berry wine). Ever hear of him? Well, we’ll leave that up to you.
The enlightened ones know that he played a character by John C Riley’s name on Tim and Eric Awesome Show, Great Job!, which ran on Adult Swim from 2007 to 2010. Dr. Brule only had one special report from wine country in the series’ five seasons, but it was special. Dr. Brule was a cable access reporter who went rogue, was in purple from teeth to toes, yelling “Sweet Berry Wine!!”.So, I was skeptical when I heard that Tim and Eric’s co-creator and Master of None, Eric Wareheim were releasing a real “sweet berry wine”. Anyone familiar with Tim and Eric would have reason to believe it was a scam; The new Cinco product, or a joke from Weinheim, someone who regularly captioned the wine” bottles of piss” on Instagram.
As pop stars corner the perfume market, anyone in wine can quickly fall into the laughable category of “celebrity wine”, one of the hottest ways to diversify portfolios. I’m in the rare crosshairs of Tim, Eric Fan, and the wine writer: I just wanted that bottle of wine, and the doctor and was happy to collect it. It was a tribute to Steve Brule and seemed to have done well.
Upcoming release Wertheim’s project is one of four from Las Jaras Wareheim project with the up-and-coming winemaker, Joel Burt. Like many modern California winemakers, Burt was inspired by Las Jaras in the 1960s and 1970s, when the Golden State ruled the Supreme with low alcohol, high acidity, and terror-led wine. Along with that old school method also come low-interference winemaking methods, which means they use as little chemicals as possible in the vineyard and the cellar. “Our goal is to show people that wine is not boring.
You can have a lot of fun with it, not take it seriously,” Wareham told me last week while sipping wine at his home in Los Angeles. “But our goal is to make good, clean wine, not novelty wine.”
“Sweet Berry Wine” is a dark beetroot juice that will stain your face for sure if you decide to gulp it down completely. The similarities end with the original sketch. “John, [c. Riley], Tim [Hidecker], came up with the idea of making sweet berry wine for our fans. “All the bars and all the restaurant’s joke about sweet berry wine,” Wareham said. “So, I talked to Joel , and he said I could make this wine, but it was good and not sweet.”
“Not good and not sweet” for sure. 100% unfiltered Carignan is like walking down a back road in the evening, with just enough heat left from the afternoon to get whiffs of ripe blackberries and wet dirt in the distance. Dry with a light-medium body, it tastes like juicy, brambly raspberries rolled in soil and seasoned with fine black pepper. The frozen “sweet berry wine” is juicy and easy to drink, but it turns into an excellent food wine when heated to room temperature.
A well-documented food lover beyond his exploits in the Wareheim Master of None – he started it with A salumi plate to start, maybe pepper salami, truffle salami, lots of cured meats. Then some grilled eggplants and grilled chicken with Vietnamese spice and mint. I think this is so good with things that are charred and have spice.”
He takes a sip and sighs. “It’s just so good!” he laughs before licking the side of his decanter. Because it is that kind of wine, it is delicious, and it is fun to drink. Before pressing towards his decanter. Because it’s that kind of wine. It’s delicious, and it’s fun to drink.
What I like most about Las Jara’s sweet berry wine is its potential to reach many people, which allows a lot of people to join in and give them the opportunity to enjoy the less interfering wine they have. Please think of the big Tim and Eric fans who buy this bottle, because Dr. Steve Brule’s face on it, who has never liked or understood wine before.
It may taste different than any previous wine; they may start to think of wine as part of a larger ecosystem, how the chemicals used to grow grapes affect the environment, how additives and fining agents affect consumers, and how buying small production wines are not only better for them and the environment, but also small businesses, like winemakers and wine shops. Maybe.
While that may seem idealistic, don’t all of us have that one bottle that took us from not giving a damn about wine to finally giving a damn?
Who would have thought that yours is not going to be “sweet berry wine”?