The Advantages of WordPress Development Services in Digital Marketing
WordPress is widely popular for reputable businesses across the world. If you use a WordPress site for your business, you have indeed made a smart move like them. It has been estimated more than 75 million sites function on the WordPress platform. Even if you do not use WordPress for your business, chances are high you have interacted with one at least. Besides being a platform for building websites, WordPress is one of the world’s most potential sites.
So, how does WordPress help you in online marketing?
WordPress is a potent marketing tool that drives massive traffic. It has a simple user-interface and contains a rich CMS (content management system). Initially, it began as a blogging platform for users; however, it grew to become the website for prominent Fortune 500 companies with time.
The following are the key reasons why WordPress manages to stay ahead in the competition when it comes to attracting traffic-
- Business owners can install a complete SEO optimized website with little or no technical knowledge.
- A few simple clicks will give you a fully functional website.
- WP plugins are the most significant advantage for sites. Optimize your business site with over 50K simple to install WP plugins.
- No need for an expert in coding to do anything for you.
WordPress and its scope for functionality fit the needs of any business in the world. It has the following benefits for marketing-
- Content Marketing- Users will find helpful content that will help in converting them into customers. The use of focus keywords and useful phrases in the text with the right linking building strategies helps users socially share, comment, and like your posts.
- Simple website portal- You can effectively manage WordPress with the aid of easy WP plugins. They help you engage with your community of present and potential customers better.
- Search engine optimization- With the SEO Yoast WP plugin’s help, you can get SEO rich content that Google renders valuable. This places you on the top of the search engine ranks. You can also remove bottlenecks in your content as WordPress is updated regularly.
- Build your community- With a robust website portal like WP, you can effectively build your community faster over others. You can establish a marketing hub and create social channels. This community is your one-stop platform where you can share your marketing events with your network.
- Conversion- You can concentrate on conversion better with WordPress. Tracking shares, comments, visits, and likes are much faster and easier. This helps you remove the harmful content and retain the right content that users and Google find valuable.
- Enable and reply to comments- Comments are excellent for SEO. Respond to them to connect and establish relationships with your network. However, beware of spam and be careful when you are commenting.
- Add a CTA to all your blog posts- Call-to-action should be added to all your blog posts to engage the reader. Optimize the simple text, sidebar, and header CTAs. You have many options for the creation of an actionable interaction with the user.
- Optimize all your posts for social media- Google is fond of social media platforms, just like keywords for organic searches. Ensure your content is shared on your social media pages. Use the appropriate WP plugin to help users share the post quickly.
- Optimize every post for SEO- Yes, you have read that correctly. Every post must be optimized for search engine ranking.
- Watch the latest trends- Trend watching is a must if you want to get the optimal benefits from your online marketing campaigns with WordPress.
WordPress plugin development to grab a competitive edge in the market
WordPress plugins and themes are widely in demand among business people who own a WP site. These plugins can be installed at the click of a mouse. There are both free and paid WP plugins and themes for you to choose from.
For significant WordPress theme development, you can follow the tips:
- Deploy themes that are fully responsive and multi-purpose in nature
- Use appropriate WP plugins to improve lead generation and website functionality.
- Know the features of the WP theme well to benefit your online marketing campaigns
- Connect your site with social media platforms
- Minimalist sites function better over complex websites.
- Stay updated with the latest WP developments and changes.
- Deploy Google Analytics to revise content strategy. Fix the right time for you to post content.
- Syndicate content to other websites correctly.
The WP content management system can be optimized with plugins for almost everything you need. Right from SEO to content marketing, you will find thousands of plugins available for your use. However, all these plugins are not uniformly created and have the same advantages. Some are better than the rest.
To choose the right WP plugin:
- Ascertain what you need
- Search for the plugins on the official WordPress site
- Get familiar with its features and check whether they match your needs.
- Check out online reviews to see what the other users online say about it.
Hire WordPress Developers with proven track records
Qualified and skilled WP developers know the latest trends and technologies. They should be hired for your customized digital marketing campaigns. Track records of the developers you choose are vital. Ensure-
- They have a good reputation among existing clients in the market
- Have experience in the industry you deal with
- Have dedication and passion for their work
- Charge reasonable rates for their services.
Before choosing the right WordPress development company, note that the online scenario is dynamic and continuously changing. The principles of WordPress are universally true for the last couple of years; however, new WordPress Plugins and Themes are continually surfacing. To remain updated and competitive in the market, become a member of WP development forums. You can subscribe to RSS feeds to get the latest news and information about WordPress developments. In short, the more you know, the stronger you become in the competitive market!